
The Arccos co-founder turned his own stubborn 7-iron, a Yale golf obsession and 1.5 billion tracked shots into a quieter kind of golf intelligence - one designed to make better decisions without interrupting the game.
A trio of Yale friends bet that golfers would pay to be measured. A decade and 1.2 billion tracked shots later, Arccos runs the biggest data engine in the game - and the PGA TOUR put its name on it.