
Apryse, Conga, Compart, Sefas, ISIS Papyrus, Plumsail, Customer.io and Bird rarely appear on a customer's screen by name. Together they run the plumbing that turns raw data into the statements, reminders and messages that land in your inbox every day.
In April 2021 the document-tech firm then called PDFTron bought Windward Studios, a Colorado company that started making a strategy game in 1996 and ended up generating 10 million business documents a month. Here is how a pivot became an acquisition.