
After years translating products for news readers, shoppers and real-estate professionals, Apryse’s CMO is giving the invisible machinery of documents a language people can remember.

Apryse, Conga, Compart, Sefas, ISIS Papyrus, Plumsail, Customer.io and Bird rarely appear on a customer's screen by name. Together they run the plumbing that turns raw data into the statements, reminders and messages that land in your inbox every day.
The Boulder studio that started out making a strategy game and ended up quietly printing 10 million business documents a month.
In April 2021 the document-tech firm then called PDFTron bought Windward Studios, a Colorado company that started making a strategy game in 1996 and ended up generating 10 million business documents a month. Here is how a pivot became an acquisition.
The company formerly known as PDFTron sells the invisible machinery behind millions of documents - SDKs that let any app create, view, edit, sign, and mine PDFs without ever touching Adobe.