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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

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Company
The Billion-Dollar Company That Disappeared into an Ad Auction
Media · Gaming · Enterprise

The Billion-Dollar Company That Disappeared into an Ad Auction

MoPub made rival ad buyers compete for space inside mobile apps. Then AppLovin paid $1.05 billion for the business and gave its customers 90 days to move to MAX.

mopub · applovinRead →
Company
AppLovin
Ai · Media · Gaming

AppLovin

AppLovin is a Palo Alto-based advertising technology company that runs an AI-driven marketplace connecting app advertisers with the users most likely to engage with them. Founded in 2011, it grew from a mobile-gaming ad network into an S&P 500 company by building AXON, a machine-learning engine that matches advertiser demand to publisher supply in real time. After selling its own games portfolio in 2025, AppLovin now focuses almost entirely on high-margin advertising software, expanding beyond gaming into e-commerce and connected TV.

adtech · mobile-advertisingRead →