Bob W.

Bob W. - short for 'Best of Both Worlds' - is a Helsinki-founded, tech-powered aparthotel operator offering design-led, sustainability-focused apartments across European cities. It blends the consistency of a hotel with the space and local character of an apartment, running an in-house technology stack for self-service check-in, a 24/7 app-based virtual host, and automated operations. Founded in 2018 by Niko Karstikko and Sebastian Emberger, the company operates in roughly a dozen countries and close to 20 cities, positioning itself as a lower-carbon, lower-cost alternative to both traditional hotels and short-term rentals.