anti-hustle
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Jason Fried
Jason Fried is the co-founder and CEO of 37signals, the bootstrapped software company behind Basecamp, HEY, and ONCE. A contrarian voice in tech, he has spent 25+ years arguing that smaller is smarter, calm beats hustle, and profitable beats funded. He co-wrote Rework - a Wall Street Journal and New York Times bestseller - and his TED Talk on why work doesn't happen at work has millions of views. Along with co-founder David Heinemeier Hansson, he has built one of the most influential (and deliberately small) software companies in history.
Amanda Goetz
Amanda Goetz is a 2x founder, 4x CMO, USA TODAY bestselling author, and podcast host who built and sold a luxury CBD brand (House of Wise) from her garage during a pandemic-era divorce, then pivoted to a $500K+ solo portfolio career on her own terms. She reaches 150,000+ readers weekly with her anti-hustle newsletter Life's a Game, hosts the Girlboss Ambition 2.0 podcast, and authored 'Toxic Grit' — a takedown of hustle culture that became an instant bestseller in October 2025. A single mom of three based in Miami, she turned her hardest seasons into her most compelling IP.