Software.com began by measuring the minutes developers could actually code. Now called Antenna, it asks a more expensive question: what does a company get back for its AI bill?
Jonathan Carson is the co-founder and CEO of Antenna, the company that turned the messy guesswork of streaming subscriptions into a market standard. Two decades earlier he built BuzzMetrics, the company widely credited with inventing social media analytics, then sold it to Nielsen and ran Nielsen Digital. He has been chief revenue officer at both Vevo and The Trade Desk, and now spends his days explaining to studios, networks and Wall Street why people sign up for streaming services - and why they leave.