animal-rescue
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The Wedding Registry for Shelter Pets Is Run by an NFL Referee
John Hussey officiated Super Bowl XLV. His day job is a Seal Beach platform that has routed more than $100 million to 4,600 animal rescues - by selling them dog food instead of taking a cut of their donations.
United Parks & Resorts
The company once called SeaWorld Entertainment quietly renamed itself United Parks & Resorts - and in doing so admitted that a killer whale was no longer the whole story.
Oh Norman!
Oh Norman! is a New York-based direct-to-consumer pet wellness brand co-founded by actress and animal advocate Kaley Cuoco and operator Katie Hunt (early Warby Parker, former Hinge CBO). Named after Cuoco's late rescue dog, the company makes vet-formulated, all-natural, eco-friendly dog and cat products - supplements, treats, dental and grooming items - and donates a share of every purchase to animal rescue. The brand built a community of roughly 150,000 organic followers before selling a single product, raised $5.28M across seed rounds, and launched into national retail via Chewy in 2025.