Calysto spent 27 years making obscure technologies legible to the people who decide what matters. Now that AI is changing how buyers discover companies, its old obsession with credible third-party attention looks oddly futuristic.
For three decades, a small Massachusetts agency has made a business of translating inventions before the market knows what to call them. Its trick is less about publicity than choosing the one idea everyone else will repeat.
Convey Communications built a boutique agency around an unfashionable idea: before you pitch the story, learn how the client actually sells. The result is PR that wanders far beyond the press release - into product, pipeline and the buying committee.
A small Philadelphia-area communications firm has spent years solving a peculiarly modern problem: a good technology can be real, useful and almost impossible to notice. Its answer is not louder publicity. It is sharper relevance.
Treble began with a bootstrapped website and a bet on Austin. Thirteen years later, it has turned the awkward moments around funding rounds, category shifts and acquisitions into a repeatable PR business.
For 35 years, a compact Campbell agency has translated technical complexity into reviews, launches, headlines and trust. Its real product is not publicity. It is a reason for the market to care.
Global Results Communications found its niche in mobile before smartphones became ordinary. Twenty years later, its sharpest product may be a habit: translating difficult technology into a story a busy human would actually open.
Bospar built a national agency without an office, made persistence into a trademark, and then discovered that its sharpest work sometimes begins with a retreat. Now it is teaching companies to pitch not only reporters, but the machines reading them.
For three decades, the San Mateo firm has sold a deceptively simple advantage to technical companies: arrive in the room with somebody else’s credibility already attached.
The Santa Cruz agency has spent decades translating dense B2B technology into stories that travel - from a phone buying a Coke to cybersecurity, cloud infrastructure and the new contest for AI-generated answers.
A small San Francisco agency has spent 15 years translating difficult technology into stories people can repeat. Its neatest trick is simple: before announcing the answer, prove the problem is real.
Connect Marketing built a business around a useful constraint: if a technical company needs an hour to explain itself, the story is not finished yet. Its best work begins where jargon stops working.
The agency behind communications for CNCF, Red Hat and Workday also makes documentaries about software. Its most useful idea: find the people inside the technical story.
The San Francisco communications agency built its name explaining complicated technology. Its history offers a useful lesson: before you make more noise, work out what people need to understand.
Storage arrays rarely sell themselves. JPR Communications has built a specialist PR business around explaining why the technology behind the scenes deserves a place in the buying conversation.
A B2B agency’s most revealing work happens behind the campaign: giving marketers the keys, untangling technical stories, and getting a launch out the door.
Fiber routes, optical networks, data centers: Engage PR works where the technology is complicated and the audience is exacting. Its second act began just as the world stopped meeting in person.
A social listening dataset, a Hollywood rendering job, a robot leaving stealth. Karbo turns the things technology companies do into stories other people have a reason to tell.
Getting a technology company into the news is one job. Explaining what the attention accomplished is another. 10Fold has built its pitch around doing both.
An AI sales assistant, a cyberattack investigation and a school music tour have something in common: Clarity Communications appears in their publicity. Its work offers a useful study in giving complicated ideas a human reason to exist.

She began by chasing television stories and asking the question behind the question. At Hexaware, Nidhi Alexander applies the same instinct to a harder brief: make enterprise marketing earn belief, trust and measurable business.
Daniella Vallurupalli is the Vice President and Head of Global Communications at Cloudflare, the internet infrastructure and security company. She joined Cloudflare in 2014 when it had fewer than 80 employees and built its communications organization from the ground up. Today she oversees all internal and external communications across public relations, corporate and employee comms, analyst relations, social media, and visual storytelling for one of the most recognized brands in cloud networking and cybersecurity.
Stacy D'Amico is an Operating Partner at Andreessen Horowitz (a16z), where she leads a16z Apex - the firm's CEO partnership platform connecting Fortune 1000 leaders with a16z's growth-stage portfolio - and the Growth Advisory Platform helping portfolio companies scale market impact. A Silicon Valley native with 10 years at Gartner under her belt, she brings a rare blend of enterprise go-to-market expertise and institutional venture know-how to the operators and founders she serves.