
Before she became Kommo's CMO, Alexandra Najaryan turned a two-person partner program into a lesson in humane automation: map the friction, choose the channel people actually use, and let a person step in when the conversation matters.

Before Kommo became a global messaging CRM, its co-founder had to learn a less glamorous system: pick up the phone, hear no, and keep listening. Mikhail Tokovinin turned that education into software, spectacle, and a blunt philosophy of business.