amazon-marketplace
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Hire the team behind the storefront.
eCommerce Placement recruits the people who make online retail work. Its most useful lesson is that a growth team can begin with the people who keep customers, before the people who buy more traffic.
Front Row and the art of selling what is already wanted
A beauty brand can win the customer and still lose the sale. Front Row has built a commerce business around the awkward distance between those two achievements.
Cupshe
Cupshe is a California-inspired, direct-to-consumer beachwear brand for women that sells trendy, affordable swimwear, bikinis, cover-ups, activewear and loungewear. Founded in 2015 by former Alibaba CEO David Wei, the internet-first label pairs a Shopify-powered DTC website and app with a strong Amazon presence, reaching millions of customers across more than 100 countries. Known for vibrant prints, size-inclusive fits and $15-$30 price points, Cupshe grew into a roughly $150M-plus swimwear business and has expanded into recycled, GRS-certified sustainable collections.