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Chris Marantette and the Trouble With a Successful Sale
The Netrush co-founder learned ecommerce from the balance sheet outward. Twenty years after starting with a friend, he is still asking what happens after the customer clicks.
Hire the team behind the storefront.
eCommerce Placement recruits the people who make online retail work. Its most useful lesson is that a growth team can begin with the people who keep customers, before the people who buy more traffic.
Front Row and the art of selling what is already wanted
A beauty brand can win the customer and still lose the sale. Front Row has built a commerce business around the awkward distance between those two achievements.
Brian Gonsalves Built the Amazon Middleman. Now He Wants Brands to Own the Sale.
After two decades inside internet retail, the Netrush co-founder has reached a curious conclusion: the machinery matters, but ownership matters more.
Cupshe
Cupshe is a California-inspired, direct-to-consumer beachwear brand for women that sells trendy, affordable swimwear, bikinis, cover-ups, activewear and loungewear. Founded in 2015 by former Alibaba CEO David Wei, the internet-first label pairs a Shopify-powered DTC website and app with a strong Amazon presence, reaching millions of customers across more than 100 countries. Known for vibrant prints, size-inclusive fits and $15-$30 price points, Cupshe grew into a roughly $150M-plus swimwear business and has expanded into recycled, GRS-certified sustainable collections.