allergen-friendly
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The Gluten-Free Pringles Problem Became a 20,000-Store Business
Matt Parry did not invent a new snack ritual. He rebuilt an old one for families reading the fine print - then carried it from Australia to Colorado and into more than 20,000 retail doors.
Rivalz Snacks
Rivalz is a Sonoma, California snack company making oven-baked, dual-textured stuffed snacks built on yellow pea protein. Each one-ounce serving packs 8g of plant protein, 4g of fiber, no added sugar and seven essential vitamins and minerals, wrapped in nostalgic flavors like Late Night Pizza, Extra Chedda' Mac and Spicy Street Taco. Founded in 2022 by a team of CPG veterans, food scientists and UC Davis researchers and led by former Marine aviator Peter Barrick, Rivalz aims to make genuinely nutritious snacking taste like the junk food people already crave - and to sell it at mainstream prices.