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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

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Legend
Michele Salomon Has a Stack of Index Cards and a Question for the Room
Founder · Advisor · Executive

Michele Salomon Has a Stack of Index Cards and a Question for the Room

The market researcher built a career by asking who needs to be heard, what a decision really requires, and whether the useful finding can survive a walk around the block.

michele-salomon · market-researchRead →
Company
The Agency That Puts the Shopping Cart Inside the Big Idea
Media · Enterprise · Ecommerce

The Agency That Puts the Shopping Cart Inside the Big Idea

Ignite2X makes campaigns for the awkward distance between liking a brand and buying it. Its best work turns pens, cheese and charcuterie into measurable reasons to move.

marketing-agency · shopper-marketingRead →
Legend
Wayne Meng Built the Device, Then Followed the Data
Founder · Executive · Operator

Wayne Meng Built the Device, Then Followed the Data

Before remote care became a category, Wayne Meng was already turning a handheld measurement into a connected service. His career is a study in patient iteration: manufacture the object, learn from the signal, then build the system around it.

wayne-meng · remetrichealthRead →