Noureddine Tayebi is the founder and CEO of Yassir, North Africa's most valuable tech startup and the leading super app for francophone Africa. Born in Algiers in 1977, he earned a PhD in electrical engineering from Stanford University after completing a master's degree at the University of Illinois Urbana-Champaign. He spent eight years at Intel in Silicon Valley accumulating over 50 patents before founding InSense, a nano-motion sensor startup acquired by Mojo Vision in 2018. In 2017, he co-founded Yassir, which has grown to serve 8 million+ users across 45 cities in six countries, offering ride-hailing, food delivery, grocery delivery, and fintech services. Yassir has raised $193.25 million in total, including a historic $150M Series B led by Mary Meeker's BOND, cementing Tayebi's position as a defining figure in Africa's digital economy.
Yassir is the leading super app for French-speaking Africa, bundling ride-hailing, food and grocery delivery, and digital payments into a single platform serving more than eight million users across the Maghreb and beyond. Founded in 2017 by Stanford-trained engineer Noureddine Tayebi and El Mahdi Yettou, the company has raised over $193 million, including a record $150M Series B led by Bond.