alexa-grabell
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Alexa Grabell
Alexa Grabell turned a sales-operations workaround into Pocus, helped name a category, and sold the company to Apollo. Her story is a case study in turning messy data into a clear operating thesis.
Pocus
Pocus is an AI-powered product-led sales and revenue intelligence platform that helps go-to-market teams turn scattered product usage, CRM, and intent data into prioritized action. Founded in 2021 by Alexa Grabell and Isaac Pohl-Zaretsky, the San Francisco company tells sales reps which accounts to work, who to contact, and what to say by surfacing high-intent buying signals and generating AI account plans. Used by product-led companies including Asana, Canva, Miro, Monday.com and LaunchDarkly, Pocus raised $23M in seed and Series A funding backed by a16z and First Round Capital, and was acquired by Apollo.io in March 2026 to power Apollo's AI-native GTM operating system.