airport-advertising
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PATTISON Outdoor Put Canada on the Map. Now It Wants to Turn Every Commute Into Data.
The billboard incumbent is pairing a century-old physical network with 20 billion data points, 3D previews and its first U.S. airport. The clever part is not the screen - it is making outdoor media easier to plan, buy and defend in a spreadsheet.
Ink Found a Billion-Person Audience With Nothing to Scroll
For three decades, Ink has treated the passenger journey as a media channel - building the stories, screens and magazines that occupy the rare moments when travellers actually look up.
The Bus Shelter That Became a Global Media Machine
JCDecaux turned a piece of civic furniture into a 60-year business model. Now its hardest trick is making a million physical advertising panels behave like software without making cities feel like websites.
The Billboard Learned to Count: Clear Channel's Bet on Measurable Attention
Clear Channel Outdoor still rents rectangles beside roads and inside airports. But the more revealing business is the machinery behind them - audience data, automated buying and proof that a physical ad did something.