airport-advertising
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Since 1999, Renaud Couillens Has Marketed the Space Between Here and There
At JCDecaux North America, Renaud Couillens markets the screens, shelters and airport displays most people pass without naming. His career offers a useful lesson in making physical media matter in a digital age.
PATTISON Outdoor Put Canada on the Map. Now It Wants to Turn Every Commute Into Data.
The billboard incumbent is pairing a century-old physical network with 20 billion data points, 3D previews and its first U.S. airport. The clever part is not the screen - it is making outdoor media easier to plan, buy and defend in a spreadsheet.
Ink Found a Billion-Person Audience With Nothing to Scroll
For three decades, Ink has treated the passenger journey as a media channel - building the stories, screens and magazines that occupy the rare moments when travellers actually look up.
The Bus Shelter That Became a Global Media Machine
JCDecaux turned a piece of civic furniture into a 60-year business model. Now its hardest trick is making a million physical advertising panels behave like software without making cities feel like websites.
The Billboard Learned to Count: Clear Channel's Bet on Measurable Attention
Clear Channel Outdoor still rents rectangles beside roads and inside airports. But the more revealing business is the machinery behind them - audience data, automated buying and proof that a physical ad did something.