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Tagged: ai-seo
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Geo · Generative Engine Optimization · Ai Search
Be the Source, or Be the Guess: How to Get an AI to Say Your Name
A field guide to Generative Engine Optimization (GEO): the practice of structuring your content and earned-media footprint so ChatGPT, Perplexity, and Gemini cite your startup as a source. It explains why citations equal retrieval trust, the platform-specific mechanics, a step-by-step playbook, and the single biggest mistake founders make — publishing only when they raise. It closes with YesPress as the engine that runs GEO on a continuous schedule.
geo · generative-engine-optimizationRead →
Ai · Saas · Enterprise
AthenaHQ
AthenaHQ is a San Francisco AI-search optimization platform that helps brands see, measure, and improve how they appear inside generative engines like ChatGPT, Perplexity, Claude, and Gemini. Founded in 2025 by ex-Google Search and DeepMind PM Andrew Yan and ex-ServiceNow engineer Alan Yao, the Y Combinator-backed company treats GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) as the successor to traditional SEO, analyzing millions of AI responses to tell companies whether AI models recommend them - and what to change if they don't.
generative-engine-optimization · geoRead →
Founder · Operator · Creator
Gaetano DiNardi
Gaetano DiNardi is a B2B SaaS growth marketing consultant, former music producer, and one of the most distinctive voices in modern SEO. After spending years producing tracks for Fat Joe and Shaggy in NYC studios, he stumbled into SEO through a blog post about getting ghosted by Atlantic Records - and never looked back. He has scaled companies from Nextiva ($70M to $200M+ revenue) to Aura (0 to 1 million monthly visitors in 12 months), and now runs Marketing Advice, a boutique consultancy serving 50+ SaaS clients including Semrush, Gong, and Demandbase.
b2b-marketing · seoRead →