ai-pricing
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Aaron Fessler
He built booking software for the tours-and-attractions world by first living inside it - running a 100-acre racetrack in the Nevada desert. Now Aaron Fessler wants to hand every operator the tools he wished he'd had.
Jared Yaman
Jared Yaman is the CEO and a co-founder of Spresso, a New York-based AI company that builds pricing intelligence and price-optimization software for retail, CPG, and ecommerce businesses. A three-time founder with a University of Michigan law and economics background, he previously co-founded and served as COO of Boxed, the online wholesale retailer that competed with Walmart, Costco, and Amazon, weathered the pandemic, and went public before winding down. At Spresso he is turning the pricing engine built inside Boxed into a standalone product, arguing that AI should supplement rather than replace human judgment.
Alvaro Morales
Alvaro Morales is the co-founder and CEO of Orb, the flexible billing engine behind companies like Vercel, Perplexity and Replit. Raised in Lima, Peru and trained as a computer scientist at MIT, he built products at Yahoo, Palantir and spent five years as an engineering leader at Asana, where he watched pricing changes that should have taken minutes drag on for months. In 2021 he and CTO Kshitij Grover founded Orb to let companies ship pricing as fast as they ship product. In June 2026, payments giant Adyen agreed to acquire Orb for $335 million.
Ronak Sheth
Ronak Sheth is the CEO of Pricefx, the cloud-native pricing software company, where he has pushed a disciplined 'smart growth' playbook and an aggressive bet on AI pricing agents. He arrived in 2021 as President and Chief Revenue Officer and took the top job in 2022. Before Pricefx he co-founded and led Label Insight, a B2B data SaaS company acquired by NielsenIQ. A Northwestern-trained industrial engineer with a Washington University MBA, he is a fixture of the St. Louis startup scene, sitting on boards and mentoring founders through Arch Grants.
Sharath Dorbala
Sharath Dorbala is the CEO of Vendavo, the Denver-based B2B pricing and commercial-excellence software company. A two-decade veteran of enterprise SaaS, CPQ, and subscription billing - with stops at Oracle, Amdocs, Conga, and the corner office at Vindicia - he now runs the company that helps the world's manufacturers and distributors squeeze margin out of every quote.
Tugce Erten
Tugce Erten is a Partner on the Growth team at Andreessen Horowitz (a16z), where she leads pricing and packaging strategy for portfolio companies. Drawing on a career spent inside high-growth tech companies - Atlassian, PagerDuty, and Freshworks - she has become one of Silicon Valley's go-to voices on B2B SaaS monetization, generative AI pricing, and the art of bundling. Originally from Istanbul, Turkey, she brings an economist's rigor (NERA Economic Consulting, Edgeworth Economics) to the distinctly human problem of what something is worth.