A filmmaker’s complaint about expensive music licensing became a $300 million recurring-revenue business. The next wager is harder: make generative AI behave less like a slot machine and more like a film set.
Krea is a San Francisco-based generative-AI creative suite that lets designers, artists and brands generate, enhance and remix images, video and 3D in real time. Founded in 2022 by Victor Perez and Diego Rodriguez, the company unifies leading AI models behind a single, designer-friendly interface and reached a $500M valuation in 2025.