One company bought its way to 20,000 customers. The other raised $78 million to build a single autonomous agent. Both want to end the support ticket - they just disagree on how.

A Mountain View startup thinks the support ticket is the wrong shape for B2B, and it is squaring up against ServiceNow, HubSpot and SAP to prove customers would rather get help where they already talk.

HappyFox, Oracle, Supportbench, Pylon, Microsoft and USU all promise smarter service. Their real differences reveal the six decisions every support leader must make before buying.

The best support platform is not the one with the longest feature list. It is the one that fits where your requests begin, what your agents must know and how far each case has to travel.