Toplyne taught software teams to spot the free users most likely to pay. Its own journey, from celebrated customer wins to a 2024 shutdown, is a sharper lesson in the difference between a useful prediction and a repeatable business.
Proxima is a New York-based predictive data intelligence platform that helps consumer and DTC brands find high-value customers and scale paid media efficiently. It turns billions of anonymized ecommerce transactions from a proprietary network of tens of millions of shoppers into AI-powered audiences, conversion attribution, creative guidance, and industry benchmarks across Meta, TikTok, and Google. Founded in 2022 by Alex Song, the company raised a $12M Series A in April 2024 led by Mucker Capital.