Its product, PixAI, began with a simple bargain: describe an anime character and see one appear. The more interesting business emerged after the image was made.

Spellbrush is a San Francisco generative AI studio building anime games and AI tools for artists. The team behind niji・journey - the anime model co-developed with Midjourney - and games like Arrowmancer, Cake Duel, and Waifu Labs. A Y Combinator W18 alum led by Cory Li, focused on using deep learning to help human artists create high-quality anime visuals.