A pitch lasts a few minutes; building a business takes rather longer. From Kampala, SHONA’s co-founder has spent more than a decade working on what happens after the applause.
In East Africa's crowded accelerator market, SHONA has built its case around an unfashionable idea: make the company work before polishing the pitch. Its wager combines long-horizon coaching, local networks, and loans designed for the awkward middle between microcredit and venture capital.