A small Ohio PR agency found its sharpest idea in a stubborn constraint: people wanted to see modern agriculture, but farms could not simply open the gate. The answer was a live field trip with no bus, no biosecurity breach and, eventually, an audience of more than 1.6 million.
From a card table and a rented answering machine to billion-impression nutrition campaigns, Communique built a business around one stubborn problem: facts do not move unless someone teaches them how.