
Reval began with reference checks, learned the whole hiring funnel, and ended inside Metaview. The useful lesson in Seth Tilliss's path is simple: automate the chore, then follow the work.
Reval started with the chore nobody wanted - reference calls - and ended up automating the top of the hiring funnel. Its three-year path from narrow tool to recruiting operator explains why Metaview bought the company, and what builders can copy without pretending hiring is a vending machine.