
Before AgencyAnalytics served 7,000 agencies, Joe Kindness and Blake Acheson considered turning website visitors into fish. The business they built instead would ask rather more of its founders than knowing how to code.

After a year away, the Toronto CMO returned to an industry being rewritten by AI. Her answer is the same operating discipline she has carried from music to loyalty to SaaS: connect the creative work to revenue, tell the truth about the numbers and keep enough nerve to trust your gut.