For four decades, Applied Systems has turned the insurance agency's least glamorous chores into software. Its next bet is that the company controlling the workflow can also control where AI becomes useful.
HawkSoft began with a father, a son and a Tandy computer. Three decades later, its best product decision may be the one it keeps refusing: selling out.
Spark Advisors is a New York-based technology-enabled Medicare brokerage that builds an all-in-one platform for independent agents, agency principals, and call centers. It combines an agency management system, a Medicare-specific CRM, back-office services, and AI-powered tools to help brokers grow their books of business and keep clients enrolled. The company supports more than 10,000 brokers and powered roughly 250,000 Medicare enrollments in 2025.