Trozzolo began with newsletters, grew through seven acquisitions, and discovered that the cleverest way to build one agency may be to preserve several. Its bet is simple: diagnose the business problem first, then decide which kind of communication deserves to exist.
The independent agency grew by buying specialists. Its harder trick was turning them into one connected company - and betting $10 million that AI could make the whole thing move faster.
Smart Choice built a national business around a stubborn promise: small insurance agencies should get big-network access without surrendering the keys. Three decades later, its 11,000-plus agency network shows how collective scale can preserve local ownership.