affordable-art
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20x200 | Jen Bekman Projects
20x200 is a New York-based e-commerce company founded in 2007 by gallerist Jen Bekman to make art collecting accessible to everyone. It sells curated, limited-edition, museum-quality prints and photography by emerging, established and legendary artists, with prices historically starting at $20 (now from $35). The name comes from its original formula: the smallest size of each work printed in an edition of 200 and sold for $20. Part of Jen Bekman Projects, which also ran the Jen Bekman Gallery and the Hey, Hot Shot! photography competition.
Jen Bekman
Jen Bekman is the founder and CEO of 20x200, the pioneering online venue that sells limited-edition fine art prints starting at $20. After a first career in the early internet (New York Online, Netscape, Disney, Meetup), she opened the Jen Bekman Gallery in Manhattan in 2003, launched the Hey, Hot Shot! photography competition, and in 2007 built 20x200 on a simple formula - small editions, accessible prices - to turn ordinary people into art collectors and help artists make a living.