Greg Sullivan

Greg Sullivan is the CEO and cofounder of AFAR, the award-winning travel media brand he launched in 2009 with Joe Diaz after a transformative six-week trip to India. A former corporate securities attorney, investment banker, and serial entrepreneur — he previously co-founded the world's largest-selling coin-operated basketball game manufacturer and served as President and CEO of DriveTime Automotive Group — Sullivan reinvented himself in his 40s through philosophy studies at Cambridge and a late-discovered passion for international travel. Under his leadership, AFAR has grown from a print magazine into a multiplatform media brand with a digital presence, a podcast, a nonprofit foundation (Learning AFAR), and a B Corp certification, and in 2025 expanded to Europe with the acquisition of SUITCASE Magazine.