adyen-alum
(2)
Sophia Goldberg
Sophia Goldberg is the co-founder and CEO of Ansa, a San Francisco fintech that gives merchants white-labeled, stored-value digital wallets so brands can run their own closed-loop payments and cut card fees. A self-described payments nerd, she spent four and a half years at Adyen, wrote the best-selling reference book 'The Field Guide to Global Payments,' and has raised roughly $19.4 million for Ansa, including a $14 million Series A in 2024 that drew more than 95% of its capital from female investors.
Ansa
Ansa is a San Francisco fintech that builds API-first, white-labeled stored-value wallet infrastructure for merchants. It lets brands launch their own branded digital wallet - the Starbucks-app model - where customers pre-load funds and pay in-app, online, or in-store. By batching many small purchases into one funded balance, Ansa cuts card processing fees on low-ticket transactions while adding incentives, loyalty, and analytics on top. Founded in 2022 by Adyen and Affirm alumni Sophia Goldberg and JT Cho, Ansa raised a $14M Series A in April 2024 (about 95% of it from female investors), bringing total funding to roughly $19.4M.