The familiar insurance badge is the shop window. Behind it, Defaqto sells the data and software that help financial companies design products, compare rivals and explain their decisions.
The Edinburgh fintech handles 1.6 million transfers a year and tackles the paperwork around them. Now part of iPipeline, it is selling the financial industry something decidedly practical: fewer reasons to chase.
People wanted a human to check the computer’s financial advice. Dynamic Planner turned that habit into a software business, then rebuilt it when its original customers changed course.