advertising-measurement
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Jon Schulz Has Spent a Career Making Advertising Answer for Itself
From Windows 3.0 migrations to Ford's digital showroom and Viant's AI-era advertising platform, his work keeps returning to one stubborn question: did the marketing actually work?
InMarket Wants to Measure What Happens After the Ad
The Austin marketing platform follows advertising beyond the click - into stores, shopping baskets and sales reports. Its bet is that marketers will pay for evidence of outcomes, not another dashboard of impressions.
Upwave
Upwave is a San Francisco-based marketing analytics company that measures whether brand advertising actually works. Its enterprise platform tracks Brand Lift, validates brand reach, and surfaces optimization opportunities across CTV, digital, social, streaming audio, retail media and linear TV in a single real-time dashboard. Founded in 2012 as Survata and rebranded to Upwave in 2020, the company gives the world's biggest brand marketers - Unilever, Clorox, Verizon, American Express, T-Mobile and others - a scientific read on top-of-funnel metrics like awareness, consideration and its proprietary Purchase Propensity metric.