advanced-recycling
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Steve Adams Is Marketing the Unmarketable: What Happens After the Recycling Bin
The former data-storage executive now has a messier brief: explain a village-scale recycling system clearly enough for communities, operators and investors to picture what happens after the blue bin.
Brian Bauer
Brian Bauer is the co-founder, president, and CEO of Resynergi, a Rohnert Park, California advanced-recycling company turning hard-to-recycle plastic into fuel and chemical feedstock with Continuous Microwave Assisted Pyrolysis (CMAP). A Stanford-trained mechanical engineer who spent 25 years in telecom and semiconductors, Bauer co-founded Resynergi in 2015 with longtime colleague Jason Tanne after a decade of conversations about green technology. His pitch: microwaves heat plastic roughly 10-20 times faster than conventional pyrolysis, in a modular system small enough to deploy near the waste itself. In 2025, a partnership with Lummus Technology brought Resynergi's modules to commercial availability.