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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

adobe-marketo

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Adobe’s Bundle Is Coming for Segment’s Seat
Saas · Enterprise · Platform

Adobe’s Bundle Is Coming for Segment’s Seat

Adobe can now pitch Marketo Engage and Real-Time CDP as one connected Experience Cloud decision. For teams already paying for Marketo, Segment’s next renewal becomes a referendum on independence itself.

adobe-marketo · twilio-segmentRead →
Story
Adobe Just Walked Into 6sense’s Best Room
Saas · Enterprise · Platform

Adobe Just Walked Into 6sense’s Best Room

Adobe’s account and buying-group machinery now covers much of the ABM workflow that made 6sense essential. The specialist still has an edge, but the suite has arrived with its own keys.

adobe-marketo · 6senseRead →