addressable-advertising
(3)
Synamedia sold the pipes. Now it wants your attention.
After selling its Video Network business, the company behind decades of pay-TV technology is concentrating on what viewers see, how they find it and who gets paid. Its next act includes cloud-powered TV screens and a shorter route from a clip to a subscription.
The Internet Used to Break Live TV. LTN Built a Business Making Sure It Doesn’t.
Broadcasters spent decades trusting satellites because the public internet dropped packets at the worst possible moment. LTN’s wager was that a managed IP network could be cheaper, more flexible and just as dependable - and the shrinking supply of satellite spectrum is making that wager look timely.
Simpli.fi
Simpli.fi is a Fort Worth, Texas-based advertising technology company that built one of the industry's leading programmatic demand-side platforms (DSP) on unstructured data rather than pre-packaged audience segments. Its Advertising Success Platform combines programmatic media buying - across connected TV, mobile, display, video, native and audio - with agency management and workflow software used by more than 2,000 media teams, agencies and brands. Backed by Blackstone and GTCR at a $1.5 billion valuation, the company specializes in granular, localized, addressable targeting at scale.