ad-targeting
(2)
The Press Release Learned to Buy Its Own Audience
iCrowdNewswire took the vaguest number in public relations - potential reach - and replaced it with an ad campaign you can count. The bet is simple: a press release should not merely exist online; it should find the people who might care.
Pixis
Pixis is a codeless AI infrastructure company for marketing, giving advertising teams a suite of plug-and-play AI models that plan, target, optimize, and create ad campaigns without writing code. Founded in 2018 by three BITS Pilani classmates and headquartered in Burlingame, California, the company has built 200+ proprietary AI models and serves more than 1,000 customers, including 18 Fortune 2000 brands. It raised $209M across Series A through C1, backed by SoftBank Vision Fund 2, General Atlantic, Touring Capital, and others.