Everyone else sold their libraries and chased prestige drama. The Murdochs kept the loud, live stuff - news and football - and it is quietly minting money.
Antenna is a New York-based market data company for the subscription economy. By analyzing the purchase and subscription signals of millions of U.S. consumers, it measures sign-ups, churn, retention, and market share for streaming and direct-to-consumer subscription brands - turning messy consumer behavior into industry benchmarks that tell companies what 'good' actually looks like.