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Roku Sold the Box Cheap - Then Bought the Most Valuable Seat in Your Living Room
Roku won television by treating the streaming player as a ticket, not the show. Its cheap hardware bought a place on more than 100 million home screens - and turned a canceled Netflix project into an advertising and distribution machine Fox now wants to own.
Philo
Philo keeps live television cheap by leaving sports and local stations off the shopping list. That constraint has become its product strategy - and the reason more than a million entertainment-first households make room for it.
Fox Corporation
Everyone else sold their libraries and chased prestige drama. The Murdochs kept the loud, live stuff - news and football - and it is quietly minting money.
Antenna
Antenna is a New York-based market data company for the subscription economy. By analyzing the purchase and subscription signals of millions of U.S. consumers, it measures sign-ups, churn, retention, and market share for streaming and direct-to-consumer subscription brands - turning messy consumer behavior into industry benchmarks that tell companies what 'good' actually looks like.