ad-exchange
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OpenX bets better advertising starts before the bid
The ad exchange moved its machinery into Google’s cloud, then moved more decisions toward the publisher. Its wager: the route to an audience can matter as much as the audience itself.
The Billion-Dollar Company That Disappeared into an Ad Auction
MoPub made rival ad buyers compete for space inside mobile apps. Then AppLovin paid $1.05 billion for the business and gave its customers 90 days to move to MAX.
Index Exchange Wants to Shorten the Trip Your Ad Dollar Takes
The family-built ad exchange is opening its infrastructure to other companies. Its wager: fewer detours can mean better decisions, less waste and more money for the media people actually came to see.
InMobi
InMobi is a global mobile advertising and marketing technology company founded in 2007 in Bangalore, India. It became India's first unicorn in 2011 and runs a stack of mobile-first products - the InMobi DSP, InMobi Exchange, and the consumer lockscreen and AI commerce platform Glance - reaching billions of devices and processing over a trillion ad requests monthly. In 2025 it doubled down on artificial intelligence, launching its Helix AI layer and Glance AI commerce, while preparing for a planned domestic IPO in India.