ad-automation
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Yassir Ennazk and the trouble with easy buttons
Before Scalify, Yassir Ennazk used an Xbox sensor to put motion capture within reach of small studios. His work in e-commerce returns to a similar question: how much specialist work can software take off someone else’s hands?
Madgicx Wants Your Meta Ads Off Your To-Do List
A tireless AI media buyer, a creative workbench and a reporting desk now live under one roof. The catch is knowing where the automation ends, what the bill becomes, and whether your ad account is busy enough to justify both.
Hunch
Hunch is a creative performance platform that unifies creative, media, and insights so paid-social teams can build, launch, and learn faster across Meta, Snapchat, and TikTok. Founded in Belgrade in 2018, it automates dynamic product ads, catalog product video, and hyper-local campaigns at scale, using AI to turn performance data into better creative. Its customers are mid-market and growth-stage e-commerce, retail, travel, and betting brands that want the automation power of enterprise tools like Smartly without the enterprise overhead.
Andrew Kassian
Andrew Kassian is the CEO of Scalify, an AI-powered advertising platform that helps e-commerce brands plan, launch, optimize, and scale paid campaigns across Meta and TikTok from a single dashboard. Scalify's pitch is blunt: you should not need to become a media buyer to run profitable ads. Its tooling generates ad creative from product images, builds lookalike and interest audiences automatically, applies rule-based optimization that pauses losers and scales winners around the clock, and consolidates cross-platform performance data so founders can make spending decisions without exporting spreadsheets. Based in Miami with company operations tied to London, Kassian sits at the intersection of small e-commerce operators and the increasingly automated, AI-driven future of digital advertising.
Scalify
Scalify is an AI-powered ad management and automation platform that lets businesses launch, analyze, optimize, and scale Facebook, Instagram, TikTok, and Google ads from a single dashboard. Built originally as a Shopify app for e-commerce and dropshipping store owners, it automates the grunt work of media buying - building hundreds of custom and lookalike audiences in seconds, generating ad creatives and copy with AI, running 24/7 rule-based optimization, and shifting budget toward winning ads - so smaller brands can advertise like they have an in-house agency without the agency price tag.