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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

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Company
The Company That Asked Who Really Deserved the Sale
Saas · Enterprise · Media

The Company That Asked Who Really Deserved the Sale

It began by asking whether an advertiser had paid for a real click. Then Adometry asked a more expensive question: which ad actually helped make the sale?

ad-attribution · marketing-analyticsRead →
Company
The Ad Platforms Grade Their Own Homework. Haus Built a $44 Million Red Pen
Saas · Enterprise · Ai

The Ad Platforms Grade Their Own Homework. Haus Built a $44 Million Red Pen

Marketers have spent years mistaking clicks for causes. Haus asks them to switch off the ads, hold out a few regions and discover which part of the budget was doing real work.

marketing-measurement · incrementality-testingRead →