Ted Jordan built Actionstep for small businesses. Lawyers kept coming back - and helped turn his idea about flexible software into a company that crossed oceans.

After 25 years in B2B software, a four-and-a-half-year consulting chapter and 30 podcast episodes, Actionstep’s new marketing leader has a plain-spoken thesis: trust is earned in the product, not rented from a celebrity.

After two decades inside law firms and legal technology, Actionstep's Chief Product Officer has a sharp test for AI: does it improve the whole workflow, or merely move the bottleneck to someone more expensive?