accounting-industry
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Legend
Executive · Operator
Tara Berze Makes a Century-Old Firm Sound Like a Verb
After two decades moving between accounting, regulation, and software, BDO Canada's chief marketer has turned one small word inside the firm's name into a practical test for culture, clients, and change.
tara-berze · bdo-canadaRead →
Executive · Operator · Creator
The Political Operative Who Learned to Sell Tax and Insurance
She swapped Capitol Hill for the corner office of marketing, and now she has to make accounting, tax and insurance sound like something worth reading. Here is how a campaign operative became the brand voice of a $2.8 billion firm.
donna-mirandola · cbizRead →