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The Little House That Exposed a Big Construction Problem
A backyard apartment sent one family through a year of permits, prices and contractor searches. Cottage turned that ordeal into a marketplace - and eventually a bridge between renovation plans and the money to pay for them.
Joe Garcia
Joe Gebbia co-founded Airbnb in 2008 out of a San Francisco living room - air mattresses, breakfast included - and turned a half-crazy idea into an $85B company. His current venture, Samara, builds factory-assembled, solar-ready backyard homes (ADUs) that go from permit to move-in in under seven months. In early 2025 he became America's first Chief Design Officer, tasked with redesigning the federal government's 27,000 websites. A Rhode Island School of Design graduate with dual majors in graphic and industrial design, Gebbia approaches every problem - housing affordability, government UX, refugee shelter - through the lens of democratic, empathetic design.