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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

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Legend
Ryan Black Bet 26 Years on a Berry America Couldn’t Pronounce
Founder · Executive · Operator

Ryan Black Bet 26 Years on a Berry America Couldn’t Pronounce

A surf trip supplied the idea. A phone book, a credit card and years of unglamorous supply-chain work made it travel.

ryan-black · sambazonRead →
Company
SAMBAZON Bet $50,000 on a Berry America Couldn't Pronounce - Then Built the Category Around It
Consumer · Health · Ecommerce

SAMBAZON Bet $50,000 on a Berry America Couldn't Pronounce - Then Built the Category Around It

The frozen pulp was perishable, the name was unfamiliar, and the first bottled drinks stumbled. SAMBAZON survived by making açaí useful before trying to make it famous - and by turning supply-chain control into the brand.

acai · organic-foodRead →