Influ2 is a New York-based B2B advertising platform that pioneered contact-level, or person-based, advertising - the ability to serve ads to specific named decision-makers inside target accounts rather than anonymous account-level audiences. Founded in 2017 by Dmitri Lisitski and Volodymyr Mikhalko, the company ties every ad impression, click, and site visit back to an individual, then feeds those signals to sales teams so they know exactly who is engaging and what to say. Influ2 has raised roughly $17 million, counts customers like Capgemini, AppsFlyer, Chargebee, and Amplitude, and has expanded from advertising into buying-group intelligence with products such as Signals Center and Audienscope.
Tofu is an AI-powered, omnichannel marketing platform for B2B go-to-market teams. It consolidates the sprawling martech stack into one workspace, generating and repurposing hyper-personalized content across channels so enterprise marketers can launch integrated campaigns roughly 8x faster. Founded in 2023 and based in San Mateo, California, Tofu plugs into existing tools like HubSpot and Salesforce rather than replacing them.