
She spent decades learning how people buy clothes. At Abercrombie & Fitch, Fran Horowitz put that education to work by making a once exclusionary retailer more willing to listen.

At Abercrombie, Carey Collins Krug helped trade a velvet-rope identity for customer-led belonging. Her next brief at Vuori is larger, more global and built on the same deceptively simple habit: pay attention.