Yin Wu is the co-founder and CEO of Pulley, a San Francisco-based equity management platform that has raised $50M and serves over 5,000 startups. A four-time founder and three-time Y Combinator alumnus (S11, S13, W20), she previously built Echo, an Android lock screen app that hit 5 million downloads before being acquired by Microsoft in 2015 (becoming Microsoft Launcher). She founded Pulley in 2019 after a short stint building a blockchain project, driven by a mission to give founders the same informational edge on equity that investors have always had.
Vanessa Kruze is the founder and CEO of Kruze Consulting, a San Francisco-based accounting and finance firm exclusively serving venture-capital-backed startups. A CPA and Deloitte Tax alum, she launched Kruze in 2012 after working as a startup controller and spotting a gap in the market for specialized, tech-forward financial services for founders. Today, the firm has served 800+ startups that have collectively raised over $15 billion in VC funding, earned seven consecutive Inc 5000 honors, and is known in Silicon Valley as the go-to accounting partner for early- and growth-stage companies.